Contents
- Who this policy is for
- Terms used in this policy
- Information we collect
- How we use it
- Text messages, and how to stop them
- Automated conversation
- Service providers
- Disclosure to others
- What we can see ourselves
- How long information is kept
- How information is protected
- Your choices
- Children
- Changes to this policy
- How to contact us
1.Who this policy is for
Missedly, operated by Openwright LLC, provides software that answers missed calls for local home-service businesses. When someone calls one of those businesses and the call isn't answered, our software sends a text back on that business's behalf, has a short conversation about what's needed, and passes the details to the business owner.
This policy is for the person who made that call. It explains what we handle, what we do with it, how long we keep it, and what you can ask us to do.
2.Terms used in this policy
- "you"
- the person who telephoned a business and received a text back.
- "the business"
- the local home-service business you called — the plumber, the heating company, the electrician.
- "we", "us", "Missedly"
- Openwright LLC, a Virginia limited liability company trading as Missedly, which supplies the software the business uses.
- "the assistant"
- the automated system that writes the text replies.
- "your information"
- your telephone number, anything you tell the assistant, and the text conversation itself.
3.Information we collect
Only what a caller provides, plus what the phone network tells us about the call:
| Information | Why |
|---|---|
| Your phone number | To text you back after the missed call, and to keep your conversation together |
| Your name, if you give it | So the business knows who to expect and what to call you |
| Your service address, if you give it | So somebody can come to the right place |
| What needs fixing, and when you are available | So the right work is booked at a time you have agreed to |
| The text conversation itself | So the business can see exactly what was said, rather than a summary |
| Whether the call was answered, and when | To know whether to text at all |
We do not ask for, and the service has no use for, payment details, government identifiers, or health information. Please don't send them by text.
4.How we use it
We use your information to run the service for the business you called, and for nothing else: texting you back, holding the conversation, capturing the job details, alerting the business, keeping their calendar, and keeping the service working and secure.
We do not sell your information, we do not share it for advertising, and we do not use it to market anything to you.
5.Text messages, and how to stop them
The first message you receive tells you who it is from and how to stop it. You can reply STOP at any time and we will not text you again from that number. That takes effect immediately.
Changed your mind? Reply START and the texts resume. You can stop and start as often as you like, and neither costs you anything beyond your own carrier's rates.
We keep a record that you asked us to stop, and we keep it even if you later ask us to delete everything else we hold about you. That record is the only thing that guarantees we do not text you again by mistake — it holds your number and the fact that you opted out, and nothing about your conversation. Reply HELP for help. Message and data rates may apply.
We only ever text a number that has called the business first. We do not run marketing campaigns, we do not send bulk messages, and we do not use purchased lists.
6.Automated conversation
The reply you receive is written by an automated assistant, not a person, and it says so if you ask. A member of the business can take over the conversation at any point, and does when the question needs a human. The assistant proposes appointment times for the business to confirm; it does not quote prices, and it does not dispatch anyone by itself.
If a caller mentions something dangerous — gas, smoke, fire, flooding — the reply tells them to call 911 or their utility's emergency line before anything else. The service is not an emergency line and cannot contact the emergency services for you.
7.Service providers
We use a small number of established providers to run the service. Each one only handles what it needs to:
- Telnyx — the telephone provider that connects the calls and delivers the text messages.
- Anthropic — provides the AI model that writes the replies. Your conversation is sent to them for the sole purpose of producing the next reply. Under Anthropic's published terms for business customers, that material is not used to train their models.
- Render — hosts the software and stores the database.
Each of them handles your information on our instructions and for no purpose of their own. If we change one of these providers, we will update this list.
8.Disclosure to others
Beyond the providers named above, the only people who see a caller's details are the business that was called. We do not sell information, and we do not share it for advertising. We may disclose information if the law requires it.
9.What we can see ourselves
We write and run the software, so it is fair to ask what we can see. The accounts we use for that work show us no caller information at all — no phone numbers, no names, no addresses, no conversations, no appointments. The software does not send those details to those accounts, so there is nothing on the screen to look at.
What we can still do is reach the database itself, in the way any company can reach the systems it runs, when something is broken and there is no other way to fix it. We do that only when it is needed to keep the service working — never to read a conversation out of interest.
10.How long information is kept
Conversations and captured job details are deleted automatically 180 days after your last contact, unless the business has chosen a shorter period. The alerts we sent the business about you, and any past appointment in their calendar, are deleted at the same moment, so nothing quietly outlives the conversation it came from.
You do not have to wait for that deadline. Ask either the business you called or us; whichever you choose, it is done the same way and just as quickly. Everything held about your number goes — the conversation, the details captured from it, any appointment made, and the alerts the business was sent about you.
Three things survive on purpose, and none of them says anything about what you talked about. If you ever replied STOP, that record stays, because it is the only thing that guarantees you are never texted again. We also keep a note that an erasure happened — the last four digits of the number, who did it and the date — so the business knows a record was erased rather than lost.
And we keep the fact that your number rang the business, with the date and time of the call, for four years. You called them first, and that is why we were allowed to text you back. A claim about a text message can be brought for four years, so that is how long the proof needs to last. It holds the number and the date and time, and nothing else: no name, no address, nothing about what was said.
Nothing else is kept. There is no copy held back and nothing archived elsewhere.
11.How information is protected
- Connections to the dashboard and between our systems are encrypted.
- A text message itself travels across the phone networks in the way those networks carry it, which is not something we control.
- Dashboards are password-protected, and repeated failed logins are locked out.
- Requests that claim to come from the phone network are cryptographically verified before they are acted on.
- Stored conversations, names, addresses and job details are encrypted where they are held. Your phone number itself is stored in readable form, because it is what the system uses to find your conversation and honor a STOP.
No system is perfect, and we won't pretend otherwise. If something goes wrong that affects you, we will say so.
12.Your choices
- Stop the texts — reply STOP.
- Start them again — reply START.
- See what's held about you — ask us or the business you called.
- Have it corrected or deleted — ask, and we will do it. Deleting your details does not start the texts again on its own; reply START if that is what you want.
Depending on where you live you may have further rights over your information. Tell us what you'd like and we will treat it as a request under whichever law applies to you. You do not have to name the law, and we will not charge you for asking.
13.Children
This service is for arranging work at a property and is not directed at children. We do not knowingly collect information from anyone under 13.
14.Changes to this policy
If this policy changes in a way that matters, we'll update the date at the top and, where we can, tell the businesses who use the service so they can tell their customers.
15.How to contact us
Missedly, operated by Openwright LLC
(757) 234-9425
contact@missedly.com
If your question is about a specific job or appointment, the business you originally called will answer it fastest.